On the 7th day of the 7th month of every year (July or August in the solar calendar), join the nation as they celebrate Tanabata Festival or "Star Festival". According to Chinese legend, on this day, the 2 stars Altair and Vega join paths.
For the largest and most popular Tanabata festival in Japan, head over to Sendai Tanabata Matsuri, held annually on the 6th - 8th of August. Together with Kanto Matsuri of Akita and Nebuta Matsuri of Aomori, it makes up Tohoku Sandai Matsuri (Three Great Festivals of the Tohoku Region)
During the celebrations throughout the city of Sendai, be mesmerized by the rainbow colored streamers that are handcrafted from washi paper and decorate on more than 3,000 stores. It's a festivity that attracts 2 million people from near and far, and therefore, is not one to be missed.